Monday, January 9, 2012

The Tango

One thing I love about the cold January days is all the new awards that are given out.  I'm not talking about Emmy and Oscar, I'm talking about the new Pantone 'Color of the Year.'  Are you ready for it? ORANGE. 

Bright, bold red-orange that is.  In colorist jargon, Tangerine Tango.  I think I'm in love.  "Consumers look to spring for renewed energy, optimism and the promise of a brighter day," according to Leatrice Eiseman, director of the institute at Pantone, and that's the message sent by this color of choice for 2012.
The interesting thing about this is the amount of time and energy spent by the colorists at Pantone creating this color of the year.  They literally travel around the world to see what people are doing, what they are wearing and talking about, and how they are feeling.  This year they have taken all that wonderful insight into our lives and added this great splash of orange.    Marketers, merchandisers, buyers and fabricators then translate the color into wonderful items for home and fashion. 
I can't wait to go out and find something to do with this color.  My old living room chair could get an orange facelift.  My kitchen table?  Pillows?  A lampshade?  Maybe all of the above.  It's going to be bold and it's going to be fun!  It holds a promise.

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